Category Archives: Women-Owned Businesses

Jell-Craft Products Celebrates Small Woman-Owned Business Month

Woman-owned businesses continue to grow and thrive. The Jell-Craft family is privileged to be among one of the 10 million companies that is owned and controlled by women in the United States. Woman-owned businesses bring in approximately 2.5 trillion in sales each year, and around 1 in every 7 workers is employed by a woman-owned business which equals 19.1 million workers.

From the time Walter Oertling founded Jell-Craft products in 1945, women have always played an important role in the Jell-Craft family.

Walter Oertling purchased Blue Bonnet Potato Chip Company because his wife Carmen had become pregnant and made the request of settling in one place. At the time, Oertling was a sales representative for a five-state region representing Sunkist Citrus Company in Louisiana. Oertling thought this was the perfect opportunity to purchase Blue Bonnet Potato Chip Company in San Antonio, Texas, which happened to be directly behind the house where he would settle with his family.

Carmen's patato chipsOertling named the line of potato chips his company produced at the time, Carmen’s, after his wife. His wife Carmen also played a significant role in the company, and continued to run the company with her son Robert Oertling after his passing in 1979.

Fast forward to years later, and the company has continued to Mom and I
thrive due to the leadership of women, including our current  President, Mary Son, Robert Oertling’s widow. Recently Elizabeth Miller, Robert and Mary’s daughter, has become the third generation of Oertling’s to help manufacture Jell-Craft Products.

This month marks the 27th anniversary of the signing of the Women’s Business Ownership Act which has provided assistance to the development of small business concerns owned and controlled by women.  This bill was significant to women entrepreneurs, because it put an end to the state laws that required women to have male relatives sign business loans. This act is vital to the Jell-Craft family since Walter Oertling always held his spouse in a high manner, his daughter-in-law has owned the majority of the company for the past 18 years, and currently his granddaughter has joined the family business.




10 Million Strong: National Women’s Business Council Celebrates National Women’s Small Business Month

10/01/2015 | Source: PR Newswire

WASHINGTON, Sept. 30, 2015 /PRNewswire-USNewswire/ — When Council Member Kari Warberg Block had the inspiration for her business – a company that sells organic pesticides with little negative environmental impact – she had no idea she was about to build a billion dollar empire. Using her keen understanding of farming and trusting her gut, she launched Earth Kind.

Kari is one of 10 million women today who are innovating, starting new businesses, creating jobs, and both impacting the economy and creating great social value. This October, the National Women’s Business Council celebrates women business owners in America in the annual National Women’s Small Business Month.

“Our theme this year is 10 million strong because we know women are launching businesses that create value and solve problems. These businesses are innovative, scalable and are creating jobs and strengthening our economy. Women-owned and women-led businesses are truly a force to be reckoned with,” said Carla Harris, Presidentially-appointed Chair of the NWBC.

The Survey of Business Owners (SBO), released every five years, is a comprehensive survey of existing business owner demographics and gives the most accurate information available on the state of business ownership. This preliminary data, released in August, showcased numbers that were even stronger than previous findings or studies suggested on women business ownership in our country.

In 2007, there were 7.8 million women-owned businesses in the United States. As of 2012, there are 9.9 million women-owned businesses, reflecting a 27.5% increase from 2007 to 2012. Per the 2012 SBO, women-owned firms make up 36.2% of all nonfarm businesses and generate 1.6 trillion in total receipts. Of all women-owned firms, 10.6 % are employer firms; it’s an increase of 143,000 women-owned employer firms. These women-owned employer firms employ 8.9 million people, and generate receipts of$1.4 trillion. There are 2.1 million more women-owned businesses in 2012 than 2007 and almost 1.5 million more jobs since 2007.

“With numbers like this, the impact of women-owned businesses on our economy is undeniable. We are excited to recognize the growth of women’s business ownership throughout this month. It’s both a time for celebration and a call to action – the community is growing and diversifying and so too must the ecosystem that supports them. Women-owned businesses have made great strides in the last two decades, despite lower levels of access to capital and markets. Imagine if the doors of opportunity were fully open?” saidAmanda Brown, Executive Director of the National Women’s Business Council.

In celebration of National Small Business Month, the NWBC is launching a campaign on October 1st called “10 Million Strong” to honor and highlight the accomplishments of women entrepreneurs and inspire a call to action for continued support. Learn more at or follow along on Facebook at

ABOUT THE NWBC: The National Women’s Business Council (NWBC) is a non-partisan federal advisory council created to serve as an independent source of advice and counsel to the President, Congress, and the U.S. Small Business Administration on economic issues of importance to women business owners.

For more information contact:
Samhita Mukhopadhyay
(202) 615 – 6570


SOURCE National Women’s Business Council

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