Beverage Company Wins Texas Family Business of the Year

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Beverage Company Wins Texas Family Business of the Year

Category : Awards/Recognition

tfby-web-bugs-2016-winnerSon Beverage Company, a San Antonio family owned business, was
recognized as 2016 Texas Family Business of the Year in the Small Business Category by Baylor University’s Institute for Family Business (IFB).

The IFB awards program – now in its 27th year – recognizes outstanding firms whose families demonstrate a commitment to each other, to business continuity and to the needs of their employees, community and industry, and Son Beverage was among them this year.

Son Beverage Co. manufactures Jell-Craft products, which originated in San Antonio in 1945. Walter Oertling, a chemist major, developed a punch concentrate in his chemistry class, which started the line of Jell-Craft Products. This punch concentrate has been sold on retail shelves since 1947 under the name PicNic Punch.

Mary Son is the widow of the founder’s son, Robert Oertling. Son says, “Even though we are not the original family members working in the family business, we like to say that our company is family owned and operated for over 70 years, and we are just a different branch of the family. My daughter who currently handles our marketing is the 3rd generation of Oertlings to be at the company.”

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Mary and Tim Son at the awards banquet with their son, John, and one of their employees.

“My son started working here shortly after his sister did and is in charge of operations. Now that both my son and daughter are here, I feel that with their partnership with our team, the Jell-Craft line will continue to grow and remain a family business for years to come. “

About Jell-Craft Products

The Jell-Craft brand was created by Walter Oertling, owner of Blue Bonnet Potato Chip Company in 1945. The

company produced potato chips under the label of Carmen’s Potato Chips until the 1970’s in addition to beverage bases and snow cone syrups. Tim and Mary Son purchased the company in 1997, renaming it Son Beverage Company since they no longer manufactured potato chips. Mary is the daughter-in-law of the founder and widow of Robert (Bobby) Oertling, president of Blue Bonnet Potato Chip Co. from 1978-1989.Tim and Mary Son have kept the Jell-Craft line of products and have also expanded the company to offer private labeling and co-packing services for many well-known restaurants and grocery chains throughout Texas.


What others are saying…

  • Delicous flavor but can be a bit overpowering. It tastes like a mixture between strawberry and watermelon, in my opinion. When mixed with something a little more sour (like the sal y limon flavor) it tastes really good. I would recommend this as an expansion of syrups that are provided (growing popular). Sour Power
    Ace Mart customer

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HELP US! Name this Kid’s Drink for grocery shelves! All entries on our #Facebook page will be entered to win Schlitterbahn New Braunfels tickets. 
#Spinners #Beverages #Drinks #Kids #ChildrenDrinks #HEB #Walmart #Kiddos #Parents #Fun #Twisters #Tornadoes #Shakers #Glitter #Slushes #SlushHere’s to @chickfila ‪#‎CowAppreciation‬ Day! We have participated in this event as a company for many years, and enjoy dressing as cows! Who wouldn’t? Share your photo if you participate too! #ChickfilA ‪#CowDay #moo #cow #employee #employeeappreciation #lunchtime #lunch #yumAttn Valley Customers: Henry's Party Supply & Food Service is one of our most loyal and longest customers, and has a large selection of Jell-Craft products including SUGAR FREE Snow cone syrups! Here is Henry Sr. with our owners at our company’s 70th anniversary party last year. They are located in at 715 South Lewis Lane in Harlingen! #SnowConeSyrups #JellCraft #CustomerLoyalty #SnoCones #SugarFreeSnoCones #Texas #Valley #Harlingen #Beach #SouthPadreIslandYesterday we had our annual cheers of Schilo’s root beer during our employee appreciation lunch for our team at @schilosdeli ! It was a bitter sweet this time since we said farewell to Debbie Hahn, the General Manager at Schilo’s whom we have worked with for the past 20 years, and wished her a Happy Retirement! We have enjoyed working with her over the years and wish her all the best! #Rootbeer #EmployeeCelebration #TeamLunch #Lunch #Cheers #RetirementIn honor of the 4th of July being 1 week away, we want to give you a refreshing drink recipe to make at an economical price! Check out our blog - http://ow.ly/Vg0f301GCXE on what you need to make Peach Tea! We’ll post another delicious recipe later this week #SummerHeat #BeverageRefresher #PeachTea #Beverage #FourthofJuly #July4th  #JellCraft #peach #jellcraftproducts #jellcraftThese kiddos enjoy eating delicious #Raspas to help them stay cool in the San Antonio summer heat! What is your favorite thing to eat to help keep you cool in the summer? #SnowCones #SATX #SanAntonio #Summer #Heat #Hot #SnoCones #JellCraft #FirstDayofSummerHappy Father’s Day! Have you already given your dad this special gift? #FathersDay #HappyFathersDay #FathersDay2016 #Grandchildren #Funny #LOLThis sweet family drove in from Mexico to come to our facility and buy our products for their restaurant! Customers like them is what makes us LOVE what we do. We truly appreciate customer loyalty which is why the Jell-Craft brand has been around for over 70 years. If you're ever in Del Rio, cross the border and go to Expresso 9 3/4! #JellCraftProducts #JellCraft #SnowCones #Raspas #SnoCones #Mexico #Texas #SATX #SanAntonio #FamilyJoin the hype and try our new Jell-Craft Drink Starters!
-“I purchased the Strawberry Lemonade and its soooo good! We must get the other two flavors now!”
-“I recommend it to everyone. I'll be sure to stock up and have it all my family's future parties!”
-“I love that I can make it easily by the cup - amazing, and it is so delicious - you can truly taste both the strawberry and the lemonade.”
Post a photo with #JCDrinkStarters on our Facebook page to win a bottle!
*These concentrates make 3- 48 oz. pitchers of drinks and DOES NOT contain High Fructose Corn Syrup! They are exclusive to @heb  #heb #jellcraftproducts #drinkstarters #beverages #lemonade #shoplocal #localbusiness #satx #sanantonio #foodie #foodandbeverage #health #trends #jalapeno